Jana Bennett: Coventry Conversation
The third Coventry Conversation I attended involved a director of the BBC called Jana Bennett. She spoke about her visions of the future of the BBC. She started off in the BBC and she talked to us about audience needs and interests and how to fulfil them.
As the BBC is one of the most viewed television channels it is important that every audience need is met to keep audience viewings high. She discussed the different BBC channels and how they are specialised to satisfy the different audience types. For example, BBC2 is aimed more at factual viewers and BBC 3 is dedicated to 16-34 year olds, showing programmes such as Gavin and Stacey.
Jana Bennet told us how the BBC’s audiences are constantly changing due to the different ways people can watch them, for example on the internet via BBC iPlayer. As this conversation mainly focused on the BBC industry and the different channels, it interested me as it could be something I have to consider in the future.
